Privacy Policy

As part of the operation of the site accessible at (the "Site"), Maison Gainsbourg collects and processes information, some of which is referred to as "Personal Data".

The purpose of this Privacy Policy is to inform individuals (hereinafter referred to as "you") whose Personal Data may be collected by Maison Gainsbourg as part of the operation of the Site, of the conditions under which said Personal Data will be collected, processed and stored.


Personal Data collected in connection with the operation of the Site is processed by ARTEUM MUSEES, a simplified joint stock company with capital of €10,000, whose registered office is located at 16 rue Gaillon, 75002 Paris, registered with the Paris Trade and Companies Registry under number 912 789 922, acting on behalf of SOCIETE D'EXPLOITATION DE L'HÔTEL PARTICULIER DE SERGE GAINSBOURG ET DE SES ANNEXES, headquartered at 8, square Pétrarque, 75016 PARIS, registered under no. 881 533 335 RCS Paris (hereinafter "La Maison Gainsbourg").


Your Personal Data may be collected as part of the operation of the Site, in particular when you create your personal space, purchase products or gift cards, or register for the newsletter.

We also collect indirect Personal Data by using cookies in order to understand how you use the Site.


In this table, you will find more detailed information on the uses made of your data, i.e. the purposes of processing, as well as the legal basis justifying such processing in accordance with the applicable regulations.


Use of cookies

When you visit our site, information relating to the browsing of your terminal (computer, tablet, smartphone, etc.) on our site may be recorded in "cookie" files, subject to the choices you have made concerning cookies, which you may modify at any time.

What are cookies? And what are they used for?

A cookie is a text file placed on your computer by a web server, which can only be accessed by that web server. It is used to recognize you and your user preferences the next time you visit the site from the same computer.

The cookies used on our Site enable us to identify the services, sections and pages that the user has visited, and more generally his or her browsing behavior. This information is useful to better personalize the services and content that appear on our site and facilitate your browsing.

Cookies are also necessary for the proper functioning of certain services or to measure their audience.

The cookies we issue are used for the purposes described below, subject to the setting of your choices, which you can modify at any time.

-Internal cookies:

Session and personalization cookies: These enable users to be recognized on our Site so that any changes they make on a page are remembered from one page to the next (e.g. language used, display resolution, operating system, security settings).

Statistics and audience measurement: anonymous data collected via Google Analytics and used to measure the number of visitors to our site and optimize it.

Most of these internal functional cookies expire at the end of your visit to our Site. Others have a longer lifespan, but this never exceeds 12 months.

Third-party cookies :

Cookies from third-party applications integrated into the Site (social networks, browsers, federated authentication): Certain third-party companies may issue cookies from certain areas accessible on our Site. The issue and use of cookies by these companies are subject to their own policies. They require consent for advertising purposes and are also used for federated authentication (a single account allowing access to different sites in a single connection).

How do I accept or refuse the use of cookies?

When you visit or the first time, a banner will inform you of the use of cookies and allow you to configure your preferences. To give your consent, click on the "Ok for me" button. To refuse, click on the "No thanks" button. To configure your preferences, click on "I choose". Your choices will be kept for 12 months. However, you can choose at any time to delete or deactivate all or part of these cookies by clicking on the "Manage my cookies" button.

You can also configure your browser to :

- notify you when cookies are stored on your computer

- allow you to accept or refuse them, on a case-by-case basis or systematically.

The configuration of each browser is different. Please refer to your browser's help menu to configure it as you wish.

Please consult the advice on how to use these settings, depending on the browser you are using, available on the Commission Nationale de l'Informatique et des Libertés website:


Personal Data collected as part of the creation of a personal space and/or as part of an order on the Site are kept for a period of 3 years from the most recent of the following two dates: date of creation of the personal space / date of the last order placed by the Customer on the Site.

Personal Data collected in connection with Newsletter subscriptions are kept for the duration of the Newsletter subscription.

Personal Data collected via cookies will be stored for a maximum of 12 months.

Notwithstanding the above, we may extend the retention period for some of your Personal Data, solely in order to meet our legal obligations.

On expiry of the above-mentioned periods, your Personal Data will either be anonymized for statistical purposes and according to a filing system adapted to the preservation of your rights, or destroyed.

We undertake to take all technical and organizational measures to limit access to your Personal Data to authorized persons only, and to ensure its security against any type of event (destruction, loss, alteration, distribution or unauthorized access, etc.).


The fulfillment of your orders and the provision of the Newsletter information service may require the communication of some of your Personal Data to our service providers, exclusively with a view to the provision by the latter of the necessary services.

We may also communicate your Personal Data to the technical subcontractors we use to operate the Site (IT, banking data, etc.).

We ensure that all our service providers and subcontractors undertake to comply fully with the regulations in force within the European Union concerning personal data and with our obligations under this Privacy Policy.


We store your data exclusively in France or within the European Union.

Some of our service providers or subcontractors receiving your Personal Data may be located in countries offering levels of personal data protection that are not equivalent to the level of personal data protection in the European Union.

In such cases, we have contractually agreed with our service providers and subcontractors to ensure that they provide a sufficient level of protection for your Personal Data.


In accordance with current regulations, you have the following rights with regard to your Personal Data:

Right of access and communication: you may ask whether Personal Data concerning you is processed and, if so, request a copy in an understandable format;

Right of rectification: You may ask Maison Gainsbourg to rectify or complete your Personal Data if it is inaccurate, incomplete, ambiguous or out of date;

Right to erasure: You may ask Maison Gainsbourg to delete your Personal Data in the cases provided for by legislation and regulations;

Right of limitation: You may request the limitation of the processing of your Personal Data in order to temporarily suspend the use, partial or total, of your Personal Data;

Right to object: You may object at any time, for reasons relating to your particular situation, to the processing of your Personal Data based on the legitimate interests of Maison Gainsbourg;

Right to portability: You have the right to port your Personal Data. However, La Maison Gainsbourg would like to draw your attention to the fact that this is not a general right, as not all data from all processing operations is portable, and this right only concerns automated processing, to the exclusion of manual or paper processing. This right is limited to processing for which the legal basis is your consent or the performance of pre-contractual measures or a contract.

Right to lodge a complaint: You have the right to lodge a complaint with the CNIL in France (3, place de Fontenoy, 75007 Paris) to challenge Maison Gainsbourg's personal data protection and privacy practices.

For further information, please consult the CNIL page informing you of your various rights:


Any request relating to these rights may be made by sending a letter together with proof of identity (photocopy of ID) to the following address: Maison Gainsbourg, 14 rue de Verneuil, 75 007 Paris or by email to

In accordance with current regulations, you may at any time object to receiving informative and commercial electronic messages and no longer appear on Maison Gainsbourg mailing lists:

-via the unsubscribe link at the end of Maison Gainsbourg e-mails

-by sending an e-mail to the following address:

Requests for further information about exercising your right to access your personal data should be sent to

Last updated on November 23, 2023